Split groups ensure that all participants are unique to all the tests within a group. They offer the flexibility to effortlessly compare different versions of the same test or explore multiple iterations of a solution with distinct and exclusive audiences.
How to create a split group?
Creating a split group is a straightforward process:
- Click on the "+" symbol.
- Select New Split Group from the options.

Within your split group, you can generate as many tests as needed and manage them just as you would with any other test.
When recruiting respondents for any of these tests, rest assured that participant overlap is eliminated, ensuring the integrity of your data and the precision of your insights.
