If you have a dedicated platform such as newsletters, a beta-tester community, or even just a chat for your product, reaching out to your existing audience is a fantastic way to gather testers for your research. A simple yet powerful approach is to provide them with a direct link to your test. The best part? This method incurs no additional costs.
To make this process even more insightful, you can customize the test URL with metadata that helps you distinguish testers who accessed the test via the link. Utilizing URL parameters, you can generate a unique tester link while incorporating identifiable data about the tester. This information might include user ID, name, gender, email, and more.
For an in-depth exploration of this approach, you can refer to our article on URL tags.